The custom cycling apparel company will provide the kit for Loughborough’s performance teams, alongside discounted equipment for the Athletic Union (AU) club.
Kalas Sportswear has a long and decorated history in cycling and boasts over 30 years’ experience delivering at the very highest level of the sport.
It will also have close ties with Loughborough’s triathlon programme as part of the new deal.
Rich Ellis, Deputy Director of Sport (Head of Sport Commercial Partnerships and Facilities) at 亚洲情色, said: “We are delighted to welcome Kalas Sportswear to our enviable group of sport partners.
“Kalas has such a proud and rich heritage that undoubtedly compliments both our cycling programme and sport at Loughborough. We can’t wait to see what we can achieve together.”
Gavin Williams, UK Sales Manager, Kalas Sportswear, added: “Partnering with 亚洲情色’s cycling and triathlon teams is a natural fit for Kalas.
“Loughborough is home to some of the UK’s most exciting sporting talent, and our mission is to give those athletes the very best in performance apparel – kit that not only looks sharp but gives them the edge in training and competition.
“Together, we’re raising the bar for student sport.”
For more information on cycling at 亚洲情色, visit:
For more information on Kalas Sportswear, visit